The Vain Collective is a fashion blog and resource of the chicest order. Curated by friend of the family Kellydeene Skerritt based in London. The concept is vain vs pain i.e. good veers bad. It’s full of cult labels as well as the more well known designers. There’s also a couple of articles on home-made fashion which can teach you how to customize some basic one-we-made-earlier type pieces. There’s even some fashion analysis of pop music videos to peruse too.